American Advertising Federation’s local Addy Awards
Lynkwell partnered with BrandExtract to revolutionize its electric vehicle technology ecosystem through a comprehensive brand transformation initiative. This integrated rebrand unified their existing brands, defined the product architecture and services under a cohesive brand identity, and positioned Lynkwell as an industry authority.
The multi-faceted program encompassed strategic brand Discovery, naming optimization, culture definition, and development of a complete Go-to-Market playbook. BrandExtract created a robust digital presence through a new logo and website, complete with brand guidelines and templates, alongside a sophisticated company deck and digital marketing materials.
Amplifying Great Ideas Drives Growth
I have been fortunate to learn from some of the best business strategists in the world. The ability to exchange knowledge and inspiration with global thought leaders is a gift and I am passionate about paying that forward. I love what I do and nothing is better than talking strategy with others who feel the same. I have been featured on several podcasts, trade group expert sessions, leadership training courses, industry panels, and moderated events.
Publications
Livingston Energy Group and Lynkwell combine under the Lynkwell brand
Electric Vehicle Charging
Sept 9th, 2024
How EV Charging Elevates the Role of Parking Facilities
Parking & Mobility
April 2024
Empowering the Electric Revolution: Marketing for a Sustainable Future with Kelly Owen Grover
The Life-Long Customer
Feb 26th, 2024
Livingston Energy Group, a Lynkwell Company, Celebrates Second Year on Inc. 5000 List and Executive Team Expansion
Yahoo Finance
Sep 11th, 2023
Impactful Climate Action for Financial Institutions with Visa & ecolytiq
Cloverly
June 2023
Data Governance: An Unexpected Place to Find Growth
Capella University
May 4th, 2023
The Top and Bottom Line Growth
RevOps 500 Podcast
May 5th, 2023
10 Comms Pros’ Preferred Methods Of Communicating With The Media
Forbes Communication Council
March 27th, 2023
Data Governance: A Simple Start Is Better Than No Start At All
Forbes Communication Council
Jan 30th, 2023
15 Common Clichés Professional Communicators Should Avoid
Forbes Communication Council
Jan 5th, 2023
Data Governance: The Least Sexy Place To Find Sexy Go-To-Market Growth
Forbes Communication Council
Dec 20, 2022
15 KPIs To Include In Every End-Of-Year Marketing Report
Forbes Communication Council
Dec 14, 2022
13 Omnichannel Marketing Tactics That Will Help Brands Gain Customer Loyalty
Forbes Communication Council
Oct 25, 2022
Turn Your Remote Workforce Into a Global Marketing Team
Acoustic
11 Tips To Improve Your Email List And Get The ‘Right’ People
Forbes Communication Council
Oct 17, 2022
When Best Practice Is Not Enough
Acoustic
Sep 21, 2022
New Handbook: Best Practices for Mobile Marketing in Travel and Hospitality
Acoustic
September 13, 2022
The State and Future of Go-To-Market
Event by Sangram Vajre
September 12, 2022
CMO And CFOs: An Alliance Forged In The Digital Revolution
Forbes Communication Council
July 25, 2022
Empowering the Insurance Industry’s Distributed Sales and Marketing Teams
Acoustic
July 21 2022
Small Marketing Budget? 14 Cost-Effective Approaches To PR And Brand Strategy
Forbes Communication Council
May 20, 2022
Marketing in a Cookieless World: Data Ethics and Consumer Expectations
American Marketing Association New York
May 26, 2022
Fast Forward: The Future of Digital Marketing has Arrived
Acoustic Marketing Webinars
April 26, 2022
How To Create Messaging That Actually Means Something
Forbes Communication Council
March 24, 2022
15 Tips To Help Companies Communicate With Customers Via SMS Text
Forbes Communication Council
March 23, 2022
Creating a Modern GTM Strategy: The Power of CX
Acoustic Marketing Webinars
March 23, 2022
The Best Ways To Report Marketing Results To Senior Executives
Forbes Communication Council
March 4, 2022
How To Draft A Script For Sales Pitches That Won’t Sound Canned
Forbes Communication Council
February 11, 2022
14 Strategies For Effectively Communicating With Consumers
Forbes Communication Council
February 2, 2022
Sales Copy Not Converting? 12 Common Issues (And How To Fix Them)
Forbes Communication Council
December 7, 2021
Coffee & Conversions presented by Focus USA | Growth Marketing Strategies for 2022
Focus USA
December 2021
16 Skills Comms Pros Need To Support Leaders In A Post-Pandemic World
Forbes Communication Council
November 18, 2021
Break Free From The Run Rate Trap: Using Goals To Drive GTM Resource Management
Forbes Communication Council
November 10, 2021
14 Smart Approaches To Building A Global Brand On A Limited Budget
Forbes Communication Council
November 10, 2021
14 Paths To Figuring Out How Much To Invest In Content Marketing
Forbes Communication Council
October 1, 2021
14 Things For E-Commerce Businesses To Look For A Marketing Firm
Forbes Communication Council
September 22, 2021
13 Tips To Connect And Integrate CRM Tools And Social Media Efforts
Forbes Communication Council
September 21, 2021
Why A Bottom-Up Total Addressable Market Exercise Is The Best First Step In Go-To-Market Planning
Forbes Communication Council
September 8, 2021
14 Ways to Measure the Impact of a Company’s Crisis Response
Forbes Communication Council
August 27, 2021
12 Mistakes To Avoid When Pitching A Story To The Media
Forbes Communication Council
August 23, 2021
15 Critical Questions To Ask To Ensure External Communications Are On Point
Forbes Communication Council
August 11, 2021
The “Other” Flywheel w/ Kelly Grover
Sangram Vajre
June 4, 2021
The Flywheel of Progress – Kelly Grover – Hard Corps Marketing Show #241
The Hard Corps Marketing Show
February 11, 2021
Media Highlights
Share Your Inspirations, Podcasts, Blogs, and Books With Me.
Looking for a guest, panelist, speaker, or contributor? I would love to connect and provide insight.
“Kelly’s expertise in sales, business development, and marketing elevates her among her peers. She is able to leverage that broader toolkit to create bold growth strategies.”
– Sangram Vajre, Entrepreneur, Author, ABM Thought Leader
