Recommended Reading: Marketing
ABM is B2B
BY Sangram Vajre & Eric Spett
Content Chemistry
BY Andy Crestodina
Content Strategy at Work
BY Margot Bloomstein
Driving Demand
BY Carlos Hidalgo
How to: use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world
BY Michael Beirut
The Five Dysfunctions of a Team: A Leadership Fable
BY Brian Solis
Adland
BY Mark Tungate
Billion Dollar B2B E-Commerce
BY Brian Beck
Demand Gen 101
BY Ian Luck